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The Privileged Few

'LET IT BEE 253'

Brand Design / Package Design

There is a lot of food in the world, but there are also a lot of things that make us anxious. These days, when we are getting used to convenient and convenient food, there are people who share their will for food that is beneficial to our body and honest even if it is a little slow and a little uncomfortable. We named the company so that this precious philosophy could be seen as it is, and the products were also designed to be intuitively understood.

The first project features honey produced in the pristine Hwasun region of South Jeolla Province. The name "Let it Bee 253" conveys the product's familiarity and intuitively captures the limited production run of 253 bottles. The design features a variety of three-line lines, and the packaging is made from recycled cork to ensure safe delivery of the glass bottles.

The Privileged Few

'LET IT BEE 253'

Client :The Privileged Few     Creative : ATOB