ATOB

We wanted to find great farmers and high-quality agricultural products and connect with consumers looking for high-quality agricultural products. In addition, we wanted to convey the moving taste of eating seasonal food freshly harvested from the farm. We have developed a new sub- scription service in which agricultural products in the best condition harvested by farmers in season are delivered to consumers without going through a warehouse. We designed to easily deliver and imprint a subscription service that delivers new seasonal foods every month to consumers who are looking for better agricultural products.

With this service, people can receive fresh, high- quality seasonal food selected by food curation experts every month with the click of a subscription button. The targets can watch interviews with farmers and see the process of growing agricultural products vividly through YouTube, Instagram, and blogs. It provides recipes and information about food that can be made with seasonal food delivered to subscribers in the video, photos, and text content, and is also organized so that you can see the various lifestyles of wonderful people who enjoy seasonal food every month.

It is a new service that allows people to experie- nce seasonal food conveniently every month through subscription, we moved away from the existing traditional food distribution brand design and created the brand in consideration of consumer preferences based on the following three attributes.

1) Freshness New online seasonal food subscription service, distribution system without warehouse

2) Friendliness Brand and goods design that prevent unfamiliar services from feeling obstacle

3) Likeableness Content communication that can create trust and interest at the same time