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WEMAKEPRICE Welcomkit

This rebranding project is for ‘Wemakeprice’, a content channel run by ‘MAKE US’. Launched in 2015, Dingo kept its identity with a fox character motif before they found it necessary to build a different identity embodying its new philosophy and orientation to keep abreast of popular video trends appealing to ‘Gen Z’. BRENDEN participated in the overall rebranding project and designed Dingo’s brand concept, logo, graphic, slogan, motion and kits.

YEAR

2018

CLIENT

Wemakeprice

We replaced the fox character with the ‘Ding’ sound of the word Dingo as the new brand motif, and developed its visual identity appealing to the young generation used to mobile and video media in line with the new concept of ‘a new alarm, it’s time to dingo.’ Based on the ‘pendulum’ graphics symbolizing an alarm and sound, we created the lettering for Dingo’s word type, and applied the Ding sound to the motion graphics to convey the distinct characteristics of Dingo on YouTube, Instagram and other SNS videos.

We replaced the fox character with the ‘Wemakeprice’ sound of the word Dingo as the new brand motif, and developed its visual identity appealing to the young generation used to mobile and video media in line with the new concept of ‘a new alarm, it’s time to Wemakeprice.’ 

Based on the ‘pendulum’ graphics symbolizing an alarm and sound, we created the lettering for Wemakeprice’s word type, and applied the WMP sound to the motion graphics to convey the distinct characteristics of Dingo on YouTube, Instagram and other SNS videos.